I was catching up on emails this morning, and noticed that earlier on this month, I received an email from a representative of Hellmann’s. They have recently come out with an eggless “mayonnaise” type spread, and I believe the intention of the email was to see if I would be interested in creating a recipe using Hellmann’s, or to gather good press from vegan bloggers. Which-let’s be honest…they need all the good press they can get after that disaster where they attempted to take down Hampton Creek’s Just Mayo, then a year later, announce that they will be copy-catting their product. Just look at what come’s up when one Google’s “Hellmann’s eggless mayo”. Embarassssssing riiiiight?!
Anyways, I just wanted to share the email I received, as well as my response. The initial email that started things was a pretty generic PR release about the product, included an EVER ORIGINAL attachment with a quinoa salad recipe (because vegans have never heard of quinoa salad, right?), etc. I have omitted the person’s name as it isn’t their fault that their PR firm chooses to represent such a garbage company, is it?
Below, is my (carefully crafted, heh) response, the following:
So, that is kind of how I feel about Hellmann’s Carefully Crafted. Some may argue that Hellmann’s offering an egg free alternative is sort of an “if you can’t beat em, join em” move and that we should support the demand for a vegan product. However, I would just like to suggest that if you have access to ANY other mayonnaise alternative, vote with your dollar. I find Unilever’s actions towards Hampton’s Creek so gross, on so many levels. One of Just Mayo’s top selling points has been that, it is an affordable, heart-healthy alternative available in US locations such as Walmart, and The Dollar Tree. As someone who understands financial struggle, I really appreciate their dedication to making sure their product is available to EVERYONE. To try and take that away from people because someone is making a product better than yours, is truly gross and selfish and tells me that Hellmann’s does not have the consumer’s best interest in mind. I would challenge THEM to offer up their product nationally for a dollar or two, but Just Mayo has already stepped up to the plate, so…there’s that.
Brands like Follow Your Heart, Nasoya, Just Mayo have had the interests of vegans, folks with allergies, the health conscious, etc at heart from the start, and we should really make every attempt to show them our support. If you are more of a DIY person, I will likely be posting a mayo recipe soon on the blog, and will link up here when I do so! I also want to note that for anyone looking to avoid other Unilever products, Logical Harmony has a really fantastic piece specifically about the cosmetic end of things, offering cruelty free alternatives for each brand. Food wise, I have a TON of suggestions of alternatives for you pals, and would be happy to share if you have any specific products you are looking to replace.
Feel like expressing your own views about their actions to Hellmann’s themselves? I advise you to fill out a “Product Concern” on their website just for fun. 😉